This is a tactic used in not just gaming, but in every sense of marketing, business and entrepreneurship. Hey, if you didn’t know it yet, you are most likely an entrepreneur if you’re trying to become a professional gamer in eSports. Of course there are some exceptions, like if you get picked up by a team and then you have the luxury of that team promoting you etc. etc. Let’s pretend for a second that everyone doesn’t have such luxuries, which then makes it essential that you take advantage of every promotional/marketing route that you can.
What are the BEST Social Media sites to use?
I’m not going to sit here and tell you the statistics behind each and every social media gateway, because I could write a book on that topic alone and you will just have to trust me on my suggestions. To make it easier we’re going to stick to the TWO main social media sites. Those are Twitter and Facebook. I’m sure you could have guessed that yourself.
Facebook vs Twitter
This is like the battle of the Gods on social media. Thankfully when it comes to gaming it’s going to be a little easier for you to decipher which is better to use. Twitter is the best all around social media platform for any gamer. Gamers everywhere are connected and socializing and it’s your chance to promote yourself and get in on the conversations. There are tons of retweet services to help you get started and begin reaching people, but it’s also good to know when to use the right hashtags, and how to tweet to the right people. Don’t be scared to get in on the action. A large Twitter following is almost as good as a a ton of sub button clickers! Facebook on the other hand allows you to also each a ton of gamers onto their personal news feeds. The reason I am telling you that Twitter is better for any gamer is strictly because of the ease it takes to get involved. Facebook allows you to do the same thing if you’re planning on joining multiple groups for your specific game. That will allow you to reach multiple outlets and gamers to “market” yourself. If you have no interest in taking this route and you can’t see yourself joining all these different groups, then it’s likely you’ll want to make your own “celebrity” page that people can like. That means your Facebook page will continue to grow as you get bigger, so don’t worry if you only have a few likes to start, it’s okay to get it going right off the bat. This will eventually allow you to post all kinds of updates, including but not limited to affiliate links that will generate you even more money.
Why else is Social Media important?
If you don’t believe me when I say Social Media is really important, then at least believe the tons of other people who are going to think it’s important. Not just Twitch takes into consideration the following you have on your Social Media accounts, all the sponsors you apply for will also be looking at this as well. Just because you have 10k followers now, doesn’t mean you were able to engage the audience the way you should have been able to. You should be able to convert those followers across multiple platforms so that you can prove to Twitch and these other sponsors just how good you are.
Is there a trick?
No, there isn’t just some trick to promotion via social media or getting people to follow and like your pages. If there was one that I could tell you, it would simply be to get involved. Don’t hold back from talking and engaging your audience. To many people just post, post, post. What good is that doing you if there is no one there to read what your writing? Don’t be afraid of the gamers out there, they are just like you. Make yourself heard and known by responding to everything that you have a similar interest in. That is the trick. Engage your potential audience.